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Four Ideas to Implement Today on Social Media
Take advantage of inspiration from others — or an unexpected opportunity like a snowstorm — to gain likes and shares.
Is Programmatic Advertising Brand Safe?
Tips to keep your digital ads off controversial websites.
Addressing the Decline in Higher Ed's Reputation
Stories can help to bolster the reputation of individual institutions -- and higher ed in general -- by showing that we're listening and addressing public concerns.
Institutions Should Link Program Reviews to Strategic Plans
Campus marketing practitioners should be involved in academic program review and planning.
Big Game, Big Ads, Big Money, But … Where’s the Beef?
Super Bowl ad takeways for higher ed.
The Exemplary Higher Education Marketer
Is marketing proficiency the greatest service you and your team can provide your school? Or should you also challenge yourselves to a more profound standard?