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Opinion

Why You, Why Now, for Whom?

Applying advertising science to small college advertising.

A redbrick building with the words David Geffen School of Medicine affixed to the entrance

DOJ: UCLA Medical School Discriminated Based on Race in Admissions

Trump’s Justice Department has ramped up enforcement of the Supreme Court ban on race-conscious admissions practices. Its UCLA finding shows what could be in store for other universities under investigation.

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First-Time Adult Enrollment Dropped This Fall. Should Colleges Be Worried?

Nearly 16 percent fewer adults started college for the first time this fall compared to the previous year. Some say the change represents rightsizing after an enrollment boom, but others say it’s a reversal worth keeping an eye on.

A photo illustration of a long receipt with a magnifying glass over the part of it showing in focus "total: $$$$" in green.

Confusing College Pricing Sows Mistrust in Higher Ed

New survey suggests that difficulty calculating the real cost of college weakens institutional trust among students and their families.

An illustration of a man, looking puzzled and holding a pencil, while standing next to a calculator with a graduation cap on top of it.
Opinion

The Trust Problem in College Pricing Is Real

Here’s how we fix it.

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Opinion

On Being an International Student Adviser in These Times

International students are watching what they say online and on campus. This saddens me, but I’d be remiss if I advised them to do otherwise.

A photo illustration of gold game pieces (a stethoscope, gavel, tooth, dog, glasses, brain, pill bottle and foot) on a silver serving platter.

Loan Limits Finalized, but Litigation Looms

Advocates and higher ed groups called on Congress to take action to expand the definition of professional programs.

Opinion

Making Transfer Work

Five critical steps to building transfer-friendly pathways to an affordable bachelor’s degree.