In the latest of a slew of higher-ed publishers to join forces with lecture capture companies, the e-learning giant Pearson this week announced a partnership with Panopto, a leading player in the growing market for technology aimed at recording and storing classroom lectures. Last October, the publisher McGraw-Hill bought the lecture-capture company Tegrity; Macmillan, another major publisher, formed a partnership with Panopto a week later. Lecture capture has emerged rather quickly as widely sought technology: The consulting firm Frost & Sullivan last year reported that lecture companies did $50 million in business last year, a figure that could triple in the next five years.
Publishers seem to regard lecture capture as both a sound investment and a natural fit. "The big publishers, (McGraw-Hill, Pearson, Houghton Mifflin Harcourt, Reed Elsevier), all realize that unless they change, they will suffer a similar fate as the music publishers," wrote Joshua Kim, an instructional technologist at Dartmouth College and tech blogger for Inside Higher Ed, last fall. "...Lecture capture platforms will be one source in which faculty (and later student!) created content can be seamlessly folded into professionally produced (publisher) content."
Pearson not only sells course materials and learning-management platforms but also co-manages online curriculums for some big-ticket institutions. "With this partnership, Pearson will work directly with administrators and faculty to integrate Panopto into their program offerings and curriculum," the company said in a press release.