The Council for Advancement and Support of Education is scheduled to open the Center for Community College Advancement in July. The new center "will provide training and resources to help community colleges build and sustain effective fundraising, alumni relations and communications and marketing programs." CASE appointed Paul C. Heaton, who is currently director of public relations at Northwestern Michigan College, the center's new director. John Lippinscott, CASE president, said in a statement: "While community colleges serve nearly half of all undergraduates enrolled in higher education, they attract less than two percent of philanthropic support for colleges and universities. Our goal for the new center is to become a premier source of benchmarking data, best practices and training in all of the advancement areas in order to address the specialized needs of community colleges and their foundations."
Though CASE already has some community college members, it is primarily known as a fund-raising organization for four-year institutions. CASE's new center will compete more directly for the attention of two-year institutions with the Council for Resource Development, an affiliate organization of the American Association of Community Colleges. Polly Binns, CRD's executive director, told Inside Higher Ed that she was not concerned by the new competition, noting that her organization already competes with CASE in certain areas. "This is probably a good thing for everybody," said Binns, adding that this will force both organizations to better serve community colleges.